ebooks, publishing

Paperback Sales Takes A 30% Nosedive

I just read on GalleyCat that the adult mass market paperback book sales dropped almost 31% in January 2011 when compared to January 2010. Hardback sales dropped around 11%.  It went on to say that total book sales dropped by 1.9%, totally $805.7 million. They have a total breakdown of the sales here.

Also at GalleyCat, eBook sales were up 115.8%. That is a jump from $32.4 million to $69.9 million. It stated that there has been an increase in sales in the past nine years since the Association of American Publishing has been tracking it. You can read the breakdown of the sales here.

I find it extremely interesting. I don’t know what it means for the future of publishing, but I do know that ePublishing will be a part of the future, for sure. I’m sure it opens up many avenues for publishing, even for big name traditional publishers.

I would think that without having to purchase paper, printing ink, and all that traditional publishing entails, these publishers could take on more clients and get more books out. It probably means smaller advances, cheaper ebooks, and smaller sales, but maybe the trade off is people buying more books. Hey, it’s cheaper and they can get it instantly!

What do you think about it?

blogging, marketing, publishing

Someone Is Reading My Blog

My husband and I took off part of Friday, got our kids out of school early, and went to Houston. The church where my husband grew up was having it’s 50th Anniversary. My husband’s dad was the preacher there for 28 years and so the whole family was there…all 6 kids flew in/drove in for the event. Many people showed up at what turned out to be a wonderful reunion of friends and family.
What blew me away was how many people asked me about my book. Was it finished? Was it finally edited? Was it published? Can they read it yet? I was taken aback by the fact that people knew about my book. What I had forgotten was that I now write a blog and this blog feeds into Facebook. And LOTS of people are on Facebook.
Isn’t it interesting the amount of information that is made available for all to see? In some ways it is a bit frightening. In some ways, exciting. It makes you realize the usefulness of the Internet as advertising.
It makes me wonder what publishing and advertising will be like in the future if I get published. What will publishing, advertising, and marketing look like in 5 years? 10 years? 15 years? Do you ever think about that?